Privacy Policy

Last updated: 1 March 2026

This Privacy Policy describes how Cash For Gold Centre (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit https://cash-forgold.co.uk or use our services.

WHO WE ARE

We are a Cash for Gold you can trust when it comes to providing free valuations and instant payments to us in London.

Cash For Gold Centre is a precious metals buying business operating from:
37 Blandford Street, Marylebone, London, W1U 7HB, United Kingdom
Email: gold@cash-forgold.co.uk
Phone: 020 3336 1023
Website: https://cash-forgold.co.uk

We are registered with the Information Commissioner’s Office (ICO) as a data controller.

We are a trusted London gold buyer offering free valuations and instant cash payments for gold, silver, diamonds, jewellery and luxury items.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised Policy on our website and update the “Last updated” date. We recommend you review this page periodically. Continued use of our services after any update constitutes your acceptance of the revised Policy.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

We collect the following personal information when you use our services or complete our forms:

First name and last name
Email address
Mobile phone number
Home address including street, town, city and postcode
Details of items you wish to sell

We collect this information when you:

Complete our Order Pack / Get a Quote form
Make an appointment online
Contact us by email, phone or WhatsApp
Subscribe to our email newsletter

This Privacy Policy describes the policies of Cash for Gold, 37 Blandford Street, London, W1U 7HB, United Kingdom of Great Britain and Northern Ireland (the), email: gold@cash-forgold.co.uk, phone: 02033361023

on the collection, use and disclosure of your information that we collect when you use our website ( https://cash-forgold.co.uk ). (the “Service”). By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.

We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from when the revised Policy is posted in the Service and your continued access or use of the Service after such time
will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.

LAWFUL BASIS FOR PROCESSING

Under UK GDPR we process your personal data on the following lawful bases:

Contract performance — to process your gold kit request, arrange valuation and make payment
Legal obligation — to comply with the Scrap Metal Dealers Act 2013, Anti-Money Laundering regulations and HMRC record-keeping requirements
Legitimate interests — to improve our services, prevent fraud and protect our business
Consent — for marketing communications, which you may withdraw at any time

HOW WE USE YOUR INFORMATION

We use the personal information we collect for the following purposes:

To process and fulfil your gold kit or appointment request
To provide valuations and arrange payment
To communicate with you about your transaction
To comply with legal obligations including anti-money laundering checks
To send marketing and promotional communications where you have consented
To collect customer feedback and improve our service
To provide customer support

If we wish to use your information for any purpose not listed above, we will ask for your explicit consent first.

HOW WE SHARE YOUR INFORMATION

We do not sell your personal data to any third party. We may share your information only in the following limited circumstances:

Royal Mail — to arrange tracked and insured postage of your gold kit
Payment processors — to arrange bank transfer payments to you
Analytics providers — such as Google Analytics, to understand website performance (anonymised data only)
Legal requirement — to comply with applicable law, court orders or regulatory requirements
Business transfer — if our business is merged or acquired, your data may be transferred to the new owner under the same privacy protections

All third parties are required to handle your data securely and only for the specific purpose for which it was shared.

DATA RETENTION

We retain your personal information for the following periods:

Customer transaction records — 7 years from the date of transaction, as required by HMRC
Marketing consent records — until you withdraw consent or 3 years from last contact, whichever is sooner
Enquiry data where no transaction occurred — 12 months from the date of enquiry, then securely deleted
Website analytics data — as per Google Analytics retention settings (up to 26 months)

After the relevant retention period your data is securely and permanently deleted.

YOUR RIGHTS UNDER UK GDPR

Under UK data protection law you have the following rights regarding your personal data:

Right of access — you can request a copy of the personal data we hold about you
Right to rectification — you can ask us to correct inaccurate or incomplete data
Right to erasure — you can ask us to delete your personal data in certain circumstances
Right to restrict processing — you can ask us to limit how we use your data
Right to data portability — you can request your data in a machine-readable format
Right to object — you can object to us processing your data for marketing purposes
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time
Rights related to automated decision making — you have the right not to be subject to solely automated decisions that significantly affect you

To exercise any of these rights, please contact us at: Email: gold@cash-forgold.co.uk Address: 37 Blandford Street, London, W1U 7HB

We will respond to all requests within 30 days as required by UK GDPR.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or call 0303 123 1113.

How do we use cookies?

COOKIES

Our website uses cookies to help it function correctly, improve your experience and analyse website performance.

What are cookies? Cookies are small text files stored on your device when you visit our website. They help us remember your preferences and understand how visitors use our site.

Types of cookies we use:

Necessary cookies — essential for the website to function. These cannot be disabled.
Analytics cookies — help us understand how visitors interact with our website (Google Analytics). These are only set with your consent.
Marketing cookies — used to show relevant advertising. These are only set with your consent.

Managing your cookie preferences: You can change your cookie preferences at any time using our Cookie Settings button on the website. You can also manage cookies through your browser settings:

Data Security:

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, loss or disclosure.

In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, we will notify you and the ICO within 72 hours of becoming aware of the breach, as required by UK GDPR.

OPT OUT OF MARKETING

You can opt out of marketing communications at any time by: Clicking “unsubscribe” in any marketing email we send Emailing us at gold@cash-forgold.co.uk Calling us on 020 3336 1023 Opting out of marketing will not affect your ability to use our services or receive transactional communications about your orders.

CONTACT US

If you have any questions about this Privacy Policy or how we handle your personal data, please contact our Data Controller at:

Cash For Gold Centre 37 Blandford Street London, W1U 7HB

Email: gold@cash-forgold.co.uk Phone: 020 3336 1023